OVERVIEW

My academic journey began with a background in Consumer Studies, where I developed a deep interest in consumer psychology and behavior. To further explore these areas, I pursued my master’s and Ph.D. at the University of Georgia, focusing particularly on the fashion retail context as a lens to study consumer experiences.

I believe that as long as humans inhabit the earth, consumers will always exist. This makes the research, teaching, and discussion of evolving consumer behaviors not only intellectually stimulating but also profoundly meaningful to me.